Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous platforms is a daily battle for eCommerce marketing experts. As privacy rules obtain stricter and browsers restrict tracking capacities, exact information comes to be harder to capture.
Pixels are very easy to set up, but can be blocked by advertisement blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the burden of collecting and processing individual info off the customer's internet browser. This brings about far better performance, improved user experience, and the ability to adhere to data personal privacy guidelines.
By filling a monitoring manuscript straight on the web server, S2S tracks communications without relying on third-party cookie or pixel tags. This makes it less susceptible to inaccuracies due to browser restrictions and ad blockers and offers much more control over what data is shown each vendor.
It likewise allows services to classify data qualities based on function and legal grounds, which makes it simpler to adhere to data privacy laws. However, executing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. Nevertheless, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost ad spend and increase ROI. It also supplies premium precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.
Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nonetheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate monitoring technique that gets rid of cookie-based limitations and makes certain individual data defense while likewise offering enhanced protection functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion count is necessary. S2S can likewise deliver extra accurate attribution information for mobile campaigns and advertisement shipment.
Drawbacks of S2S Pixel Monitoring
Pixel tracking works by positioning a piece of HTML code on your internet site that sends out data to the advertisement platform. It's reasonably simple to set up however is prone to safety and security threats like being obstructed by ad blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending conversion info best social media ad tools directly from the analytics system's server to the customer's device. This boosts tracking precision and enables organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and secure and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing professionals need a much better way to monitor their projects. This is why much more marketing experts are moving far from pixels toward sophisticated analytics server-side tracking.
Final thoughts
Server-side monitoring is the way to go with data-driven marketing. It bypasses internet browser restrictions, ad blockers, and personal privacy settings to gather and send real-time conversion data to analytics systems. It is more trustworthy, secure, and precise than pixel monitoring and provides services more control over their data collection procedures.
With advertisement stopping and personal privacy rules getting extra strict, marketing professionals are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a larger quantity of conversion information throughout platforms. Nevertheless, it needs a considerable investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with significant analytics platforms without the requirement for substantial growth resources.