Server-Side Tracking Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout multiple platforms is a daily struggle for eCommerce marketing professionals. As personal privacy regulations get stricter and browsers limit tracking capabilities, accurate data ends up being more challenging to record.
Pixels are easy to set up, however can be obstructed by advertisement blockers and personal privacy tools. That's why online marketers are turning to server-side tracking options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection method that takes the concern of gathering and refining individual details off the customer's internet browser. This leads to better performance, improved individual experience, and the capability to abide by information personal privacy laws.
By filling a monitoring manuscript straight on the server, S2S tracks interactions without relying on third-party cookie or pixel tags. This makes it less vulnerable to mistakes because of web browser limitations and advertisement blockers and supplies a lot more control over what information is shown to each supplier.
It additionally makes it possible for organizations to classify information features based upon objective and lawful premises, that makes it less complicated to follow information personal privacy regulations. Nevertheless, carrying out S2S Tracking needs a big financial investment in software and hardware in addition to specialized workers. This makes it a costly choice for smaller brands. Moreover, the initial setup can be time-consuming. Nonetheless, once the system is running, it can supply exact information to all advertising channels in real-time.
Advantages of S2S Postback URL Tracking
As a result, it delivers dependable conversion monitoring for iGaming associates to maximize projects, decrease squandered ad spend and raise ROI. It additionally uses remarkable accuracy and reliability compared to Pixel Monitoring which is why it's the recommended technique for many affiliate platforms, networks and marketing experts.
Pixels are very easy to establish as they only require an item of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, bring about personal privacy issues for users. S2S is a far more trustworthy and precise tracking approach that gets rid of cookie-based restrictions and ensures customer information security while also giving improved security attributes for scams prevention. This makes it a great selection for high-stakes projects cross-device attribution tracking and app installs where a specific conversion matter is important. S2S can additionally provide much more specific acknowledgment data for mobile projects and ad delivery.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking functions by placing an item of HTML code on your web site that sends information to the ad system. It's fairly easy to establish however is prone to security dangers like being blocked by advertisement blockers and being inaccurate because of internet browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending out conversion info directly from the analytics system's server to the individual's device. This boosts tracking precision and enables organizations to catch offline conversions such as phone calls or in-store deals. Server-side tracking is likewise more safe and helps organizations adhere to rigorous data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and browsers restrict tracking capabilities, marketing professionals need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and personal privacy settings to accumulate and send real-time conversion information to analytics systems. It is much more trusted, protected, and exact than pixel tracking and provides organizations much more control over their information collection procedures.
With ad stopping and privacy guidelines obtaining more stringent, marketing experts are looking for options to typical pixel tracking. Server-to-server monitoring is one alternative that offers considerable advantages over pixel tracking. It's more durable, future-proof, and permits you to capture a bigger amount of conversion data across systems. Nonetheless, it requires a significant financial investment in infrastructure and technical know-how. Fortunately, services like RedTrack deal prefabricated servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.